Can MeetUp Expand Your Reach and Engage More People?

My answer is "yes"! How Meetup Can Elevate Your Conscious, Spiritually-Based Business



In the sometimes rarified world of conscious and spiritually-based businesses, it can be challenging to reach  people. Often our businesses are small with only 1 - 5 people involved as providers or assistants.  MeetUp is one great way to connect with potential clients and let them know about your offerings. 



While online platforms are essential for reach, there's an undeniable power in bringing people together in person (or even virtually for live, interactive experiences). This is where Meetup.com shines as an invaluable tool for expanding your world, building your community, and ultimately, growing your conscious business.



It is a unique opportunity to cultivate genuine relationships with individuals who are actively seeking what you offer. You can use it to create your sangha – a community of like-minded souls – around your specific teachings, services, or products.



"Those who you are seeking are now seeking you," to paraphrase ancient wisdom. But how to make the connection?



1. Reach Out Authentically:

• Targeted Community Building: Members of MeetUp can designate their specific interests. Meetup allows you to create groups that tag specific interests of MeetUp members. You can create groups focused on specific spiritual practices, conscious living topics, healing modalities or earth-friendly products, for example. This immediately attracts individuals already interested in your niche. Imagine an "Explore Your Intuitive Abilities Group," a "Getting Down and Dirty with Compost" event or a "Conscious Parenting Discussion Group", for example.

• A Ready-Made Community : This is a BIG one: unlike cold outreach, people joining your Meetup group are actively seeking connection and growth in your area. They've opted in on their own, demonstrating a clear interest in what you're about.

• Foster Deep Connection: Regular in-person (or live online) events allow for deeper interactions than social media comments or email exchanges. Participants get to know you, your energy, and your authentic approach, building trust and rapport that's crucial for spiritual work. Regular is key here. 

  
  

2. Let People Know Who You Are and What Benefits You Offer Them:

• Position Yourself: By creating and consistently facilitating a Meetup group, you naturally position yourself as authentic and knowledgeable in your field. You become the go-to person for guidance, services, and products in your niche.

• Showcase Your Offerings: Each event is an opportunity to subtly weave in your expertise. Whether it's a guided meditation, a short workshop, or a Q&A session, you can demonstrate the value of your services without a hard sell.

• Gain Testimonials and Referrals: Happy Meetup members are your best advocates! They'll share their positive experiences, provide genuine testimonials, and refer others to your group and your business.

3. Expand Your Reach Beyond the Screen:

• Local Visibility: For businesses with a local presence (e.g., a healing studio, a spiritual bookstore, or an in-person coaching practice), Meetup is a powerful way to connect with your local community.

• Hybrid Events for Global Reach: Even if your primary focus is online, Meetup can facilitate live online workshops, virtual meditation sessions, or global discussion groups, bringing together conscious seekers from around the world.

• Speaking and Collaboration Opportunities: As your Meetup group grows, you'll naturally attract opportunities for speaking engagements, collaborations with other conscious businesses, and be a great person to feature in local media.

4. Most MeetUp Members Are Seeking Connection, Not Just Information:

• Marketing Within Reach: Compared to paid advertising, Meetup offers a highly cost-effective way to market your services and attract potential clients. Your primary investment is your time and energy.

• Natural Conversion: The "know, like, and trust" factor built through consistent engagement in your Meetup group leads to organic conversions. When members feel connected and supported, they're more likely to explore your paid offerings.

• Feedback and Building Community: Your Meetup group can also serve as a source of feedback. Listen to the questions, challenges, and desires of your members to refine your offerings and create services that truly resonate.

Tips for Success on Meetup:

• Keep Connecting: Send new members a welcome greeting, thank members for RSVPs, comments, feedback, and shares. Occasionally send each member a message, for example, "I hope you are enjoying our MeetUp group and mention their name. Your group members will appreciate the person-to-person acknowledgement and exchange. Remember, most of them are looking for connection, not just information.

• Define Who You Are and What You Do Clearly: Be specific about your focus to attract the right audience. I know it can be hard to sometimes to articulate what a metaphysical business does and what makes it unique. You will find, that the more you can clarify the "what", the more the energy of your offerings will come through.

• Offer Value in Every Event: Ensure each Meetup provides tangible benefits, whether it's new knowledge, a calming experience, or connections.

• Be Consistent: Regular events build momentum and commitment from your members. Whether you are offering repeat events or a variety of events, it is vital to keep offering things regularly. It doesn't mean that you must offer an event every week but at least every 1 or 2 months.

• Don't Hard Sell: Your Meetup group is for community and value-giving. Your business offerings will naturally follow when trust is established.

  
  

In the realm of conscious business, success isn't just about transactions; it's about connection. Meetup provides an exceptional platform to foster these vital elements, allowing your inner vision to be truly illuminated and realized, not just for your business, but for the wider community you serve. Start your Meetup group today and watch your conscious, spiritual business flourish.